I listen to the Winged Wheel Podcast (for some reason) and those guys fall all over themselves making excuses for Zadina. But they seem to have settled in on, "it's Blashill's fault". Despite Blash moving him up and down the lineup, giving him powerplay time, and constantly defending Zadina's lack of production to the media.
But the thing is, this is all a misconception caused by an over reliance on certain types of analytics. We've seen it before (B. Smith, T. Pulkkinen). The analysis bros would have you believe that points don't matter, and even shots on goal don't matter. What matters is...wait for it...shot attempts. And THAT'S what Zadina is good at (supposedly). When he's on the ice the Wings have the puck in the offensive zone more. Does that lead to shots on goal? Nope. Goes it lead to scoring changes? Nada. Does it lead to blocked shots and misses? Bingo.
This is why Zadina can be heralded as having good "fancy stats" despite having fewer goals, points, primary assists, goals/60, points/60, and primaryassists/60 than a dude like Rasmussen (someone analytics folks hate). Because they're counting missed shots too, and BOY can Zadina miss shots. And they're just certain that if he keeps getting premium minutes, and keeps missing shots, that his numbers will soon go up through the magical process of "reverting to the mean".