Wrong. You havent thought this out. You add more glass seats and more seats up to the last x amount of rows that need to be removed in the lower section. So if you have 25 rows around the lower section and you need to remove 3 of them to get the bigger ice, you are not losing rows 1, 2, and 3 as far as tickets and ticket prices are concerned. Youre losing rows 23, 24, and 25. That is lost revenue that needs to be made up, but im sure they could make it up with ticket price increases.
I would propose to make it mandatory for a rink thats 15 feet wider and 30 feet longer for every NEW NHL arena from this point forward. Then give existing teams/arenas the option for upgrade. Fast teams with skill would probably change their rinks. Slow teams with muckers would probably stick to what they have.
Respectfully....I don't think you read my post thoroughly. I never mentioned losing premium seats (other posters did), I simply stated that you would be loosing three rows at ice level. Which you would be....I don't care how you want to number the rows and what you charge per that row....really not that relevant.
But for argument sake; let's take your assertion that an arena would loose three rows. That's at least 300-400 seats!! (and that's a very conservative number....look at a map of The Joe and start counting). So let's take your theory and follow it through (at least try)....the top seats of the lower bowl at the Joe go for $80 a seat (that's actually low as I did my research and three of the major ticket venue's have the average price of these top lower bowl rows a bit higher than $80 per seat).
= Math (using low numbers and averages to give you a break make sure there is no doubt you have no clue):
300 seats x $80 per seat = $24,000 per game in lost revenue
$24,000 in lost revenue per game x 41 home games per year = $984,000 in lost revenue per year!!!
Also things any owner/business minded person would consider:
300 people per game that are NOT buying your food, pop, beer, jersey's/swag, and parking!!!! A survey conducted by HockeyBroad 65.7% of hockey fans claimed they spent more than $26 above ticket price when attending an NHL game. Link to article and survey http://www.hockeybroad.com/
300 fans per game x $26 = $7800 in lost revenue per game.
41 home games per year x $7800 = $319,800 in lost revenue per year!!!!
So now we are up to $1,303,800 in lost revenue per year!!!!
Construction cost remove these 3 rows!! (Again, I'm no builder or architect...but this sounds like a couple million at least).
In your statement about adding more premium glass seats....maybe some, but not that many. Having 100 more seats that you can charge $30 more per seat (again...Math: 100 more premium seats x $30 more per seat...$3000 per game....$123,000 season....this doesn't offset the $1,303,800 you lost in achieving this + building costs!!!). Hell, you could add 200 more premium seats and the economics STILL don't work. Any why, because the fans want it. I'm not sure if you were around the last 6 months of the lockout, but the owners don't have a huge respect for "what the fans want". They are business owners first, hockey people second. Dude...I'm no Bill Gates....but you're the one who might want to think this out. Booya.