You all know we did have a strength and conditioning coach prior to this, right? This isn't some new innovation here, literally about as mundane a move as you can get. Also, I don't think that post is even accurate. From the online job posting, it seems Barwis is the owner of the firm he hired to find a coach for him.
He basically had his secretary make a phone call to hire an outside service provider, and people think it's exciting. There's going to be a rash of heart attacks if he ever makes an actual good move.