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If they have to use the company name they should have gone with Little Caesars Colosseum.

It was an issue because it was so joakim ******* Andersson can have a roster spot. That's the pill that is hard to swallow. If Jurco was given a fair shot, little would complain.

Instead of The Joe the nickname will be The Dough

This is what I thought I would be seeing....

I get WHY public funding is often necessary, I'm not even against public funding. I just think that if you're going to accept public funding for your teams new arena you should probably make an effort to represent and validate their contribution rather than be wholly greedy and promote your brand to their exclusion.

Trouba is a guy who can,be in the lineup now. Someone who can grow as part as the core of the team going forward. Drafting dmen is important as well, but the fact remains is we still need a dman NOW.

Well there a lot of things wrong in the 21 century, which were much better in the old days ... advertisement is for sure on that list.A building without a soul is not amazing no matter how luxurious it may be. Best example is the Pens arena modern and comfortable beyond believe but Pens fans are missing the atmosphere of the igloo. Why does every team need a new arena ? Why not improve the old one? I'm sure the Joe would have looked absolutely gorgeous with a huge renovation but no no, a bankrupt city decides to throw 200 down the toilete. And the next plastic dome is already in the works...The new oilers arena good times

Welcome to the 21St century, everyone. Advertising is the way of life. The building will be amazing regardless of what it's called.

It's almost comical all those new arenas are over the top built, expensive as hell but lack soul, history and of course atmosphere soo disappointed right now what in the name of is happening to this franchise? whatever the case it's not good What's next free smartphones and WiFi in the arena? we are talking about the Red Wings here an original 6 team celebrate and embrace it instead of selling out like all the other teams

Larkin and AA will also keep getting better. The sky isn't falling.

I don't give a s*** what it's called as long as they keep the goal horn. When I'm at the new arena to catch a game, it's name will be the last thing on my mind.

My only issues is the public funding aspect. The MASSIVE public funding. If the illitches had paid for it themselves they could name it whatever they want and I wouldn't have much to say.

Wait, are they playing the game on the roof now?

Nobody is saying the transition will happen over night. Hank is nit a player other teams will decide to no longer worry about, despite what many folks here think.

But you would see it on every television broadcast. Instead we get a pizza character. This is an incredibly disappointing decision for me, all around. Like most Detroit fans, I like to think that there is something special and unique about this team and its history, especially for an American-based team. A large part of that was wrapped up in our arena, and the ownership is throwing all of that away. It's an embarrassment and makes it harder to be passionate about hockey in Detroit. I seriously hope they reconsider. Our Original 6 heritage should not have been sold so cheaply.

No one is over hyping Mantha. Every single person has said that he wasn't great, but he certainly was good. We never expected him to carry the team, he just made the team better. The same way it would be ridiculous to scratch Tatar for the 5 playoff games and insert Andersson. It's an absolute joke that people are still defending that move... Also, him being a "liability" defensively is being completely overstated. He's not a defensive player, nor should he be, but in the 10 games he played he definitely wasn't a liability...

Okay, yeah, that is a good case for some kind of public naming. Either public voting on a name or a public figure. I think I misunderstood what you meant before. For those those suggesting The Oven as a nickname, I disagree. I mean the Shark Tank makes sense: Sharks inside the shark tank and other teams should be wary coming in. If we have Wings inside the oven, it means our goose is cooked.

I told my gf about the name and she goes "they still make pizza?"

I hope they change their mind on this. There's still plenty of time. This might be the one time I hope the press/media makes the idea sound stupid so they reconsider. I can make my peace with the name but I would really prefer if the exterior was committed to the Red Wings. Red and White please.

Ok this is getting annoying as hell. Really? You chose a terrible name and now you want to put the giant ugly Little Caesar guy on top. Where's the Red and White?

I agree with this perspective to a point and John Oliver did a solid episode on publicly funded arenas. I've heard arguments on the other side that also sway. I've seen that the arena is estimated to cost $627M and could go higher. Even though Ilitch is personally worth 5 billion+, I doubt his company has that amount of free cash to spend at one time so I understand if a certain amount coming from government funding. One thing to consider on the naming issue, is that the Ilitches have essentially turned away a huge amount of money by not selling the naming rights to another company. Maybe it's their interest to have the advertising (although I don't think it's that much extra exposure - we all knew the new arena would be lined with Little Ceasars venders, signage, and they would give free pizzas at the games just like they do at the Joe). But think of the alternative of them taking a huge amount of public money and then using the arena to bring in an extra money to cover part of their end (Blues got 70 million for 20 years naming rights for the Savvis center for a random example) Probably everyone would prefer Howe arena or honoring some local hero, but I think Little Ceasars is the best option for corporate naming.

Omg ypu people. This man bought this team and helped make them the great team they are and ypu have to ***** because it's named after his business???

Probably not going to pay much attention to this series. Both teams have players that I seriously dislike. Never want Thornton to win a Cup, Ribeiro is a scumbag, Neal is a ******, Weber is a cheapass, and Couture annoys me.

Laaaaaaaaaaaaaaaaaame (but not surprising)