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If they have to use the company name they should have gone with Little Caesars Colosseum.

It was an issue because it was so joakim ******* Andersson can have a roster spot. That's the pill that is hard to swallow. If Jurco was given a fair shot, little would complain.

Instead of The Joe the nickname will be The Dough

This is what I thought I would be seeing....

I get WHY public funding is often necessary, I'm not even against public funding. I just think that if you're going to accept public funding for your teams new arena you should probably make an effort to represent and validate their contribution rather than be wholly greedy and promote your brand to their exclusion.

Trouba is a guy who can,be in the lineup now. Someone who can grow as part as the core of the team going forward. Drafting dmen is important as well, but the fact remains is we still need a dman NOW.

Well there a lot of things wrong in the 21 century, which were much better in the old days ... advertisement is for sure on that list.A building without a soul is not amazing no matter how luxurious it may be. Best example is the Pens arena modern and comfortable beyond believe but Pens fans are missing the atmosphere of the igloo. Why does every team need a new arena ? Why not improve the old one? I'm sure the Joe would have looked absolutely gorgeous with a huge renovation but no no, a bankrupt city decides to throw 200 down the toilete. And the next plastic dome is already in the works...The new oilers arena good times

Welcome to the 21St century, everyone. Advertising is the way of life. The building will be amazing regardless of what it's called.

It's almost comical all those new arenas are over the top built, expensive as hell but lack soul, history and of course atmosphere soo disappointed right now what in the name of is happening to this franchise? whatever the case it's not good What's next free smartphones and WiFi in the arena? we are talking about the Red Wings here an original 6 team celebrate and embrace it instead of selling out like all the other teams

Larkin and AA will also keep getting better. The sky isn't falling.

I don't give a s*** what it's called as long as they keep the goal horn. When I'm at the new arena to catch a game, it's name will be the last thing on my mind.

My only issues is the public funding aspect. The MASSIVE public funding. If the illitches had paid for it themselves they could name it whatever they want and I wouldn't have much to say.

What I expected

I hate for our team to be associated with that sh*tty tasting pizza! Can we petition for Gordie Howe Arena

Two summers can turn this team back into a contender. Will be growing pains this coming season with no Datsyuk, but things will be fine.

As cool as it would be to have the logo on the roof it's meh to me. Not like you'll see it from the ground anyways.

Thank you looked him up and nah, 183 ...5,10 the Wings really have enough of those guys. Tyson is the same type of player only 2 years older and could be had for just money but he also isn't what the Wings need. Trouba would be an absolute dream, I'd happily pay him his asking price of 7 + mill because it would be a steal of a contract in a few years.

I'm not saying I agree or disagree with everything here, but I did want to point out something in your post. You don't hear people say the bolded part about the Red Wings in Detroit. We tend to say things like "godam Smith" or "ugh wtf was that Hank" .. but "this team sucks" is a rarity when it comes to the Detroit Red Wings. And on the few occasions that it has happened I've made sure to tell off the guy . I don't take s*** from others about the Red Wings whether they a fan or not and tons of people have that mentality around here. Now the Detroit Lions on the other hand... that's another story. And as a season ticket holder I can also guarantee you that no Wings fan speaks poorly of the team in JLA. There was a couple times where they had some boos towards the end of the season losses. But that's as far as it goes. So yeah in the bar setting the negativity is always there which I agree with you. But at the same time, in a Detroit sports bar watching the Detroit Red Wings? No you won't find very many that take it as far as "THIS TEAM SUCKS" <--- That only happens on this website and HFboards and Hockeyfights.com

I know, how dumb we are for preferring the name reflect the culture, history, or people of our great city instead of acting as an advertisement for sub par pizza. Perhaps we should build an alter to Mike Illitch in Campus Martius Park and ritualistically bow each time we pass since idol worship is now something to be proud of. The arena is partially financed with public funds, so its not asking too much to have the name reflect the public, and not corporate, interest. But that's just me. I'm a dreamer...who also played attention in civics class. Now if you'll excuse me, Living Colour's "Cult of Personality" just came on the radio and I need to go practice being slavish.

That's sports in 2016. It will only get worse with increased sponsorship involvement (e.g. sponsor logos on jerseys, etc.). I guess i don't really care. If this helps our ownership continue to remain financially solid and able to provide this team with all the financial backing/resources needed to continue to run one of the best organizations in all of sports....then I'm okay with it. I do like the above suggestion of just calling it the Caesars Center though.

This name sucks.

Just put the name in foil and in the fridge and take it to lunch tomorrow.. It'll be acceptable enough after you reheat it in the microwave.

I'm not really concerned with Mantha's defensive lapses. I'd rather they have him focused on scoring goals and making things happen in the offensive zone. There are enough 2 way forwards on this team

I don't hate the name, but I don't love it either. When you have a classic non-corporate arena name for all these years, anything would sound weird though. It'll get shortened by the fans though. The official name is the Little Caesars Arena, but everyone will just call it Caesars, which doesn't sound so bad.

I guess we can call it the "Ice Oven".